AlchemyAPI, an IBM Company, helps to enable developers and businesses to build smarter applications through a SaaS based platform of cognitive APIs. AlchemyAPI needed to accelerate lead and demand generation efforts within an already successful inbound marketing framework. The company had worked to build a community of developers and advocates through content marketing, free API offers, and events including webinars and hack-a-thons. The goal was not to change the model, but to scale, add velocity to inbound marketing, and improve upon the process.
PolyOne Corporation, with 2014 revenues of $3.8 billion, is a premier provider of specialized polymer materials, services and solutions. The company is dedicated to serving customers in diverse industries around the globe, by creating value through collaboration, innovation and an unwavering commitment to excellence.
Like other educational institutions, LCTI needed its website to be a hub of information for current and prospective students, parents, and staff members. However, they had the unique challenge of requiring a website that included a user experience appealing to both young students and adult learners. MI created a new responsive site that increased student enrollment.