MI DIGITAL

Welcome to MI Digital

Lead & Demand Gen for B2B

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How can MI help?

MI is a partner who drives results and marketing ROI. Find and engage more customers, leverage marketing and sales technology, and get some digital marketing know-how.

Strategy and Consulting

Strategy & Consulting

Align brand and messaging with lead generation and technology.

Lead and Demand Generation

Lead & Demand Generation

Create and execute inbound marketing tactics that attract, convert, close, and retain more customers.

Marketing and Sales Automation

Marketing & Sales Automation

Leverage marketing automation, CRM and analytics to better enable marketing and sales.

Creative and Technology

Creative & Technology

Bring your brand's story to life through enhanced content, user-experience, and web / app design and development.

Helping B2B and technology clients.

Cloud Elements

Cloud Elements

Cloud Elements has been blogging for several years now and wanted to improve their ability to quickly produce and promote professional looking blogs. They adopted HubSpot as their marketing automation platform to take advantage of features such as responsive design, dynamic content and auto-publishing features.

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Responsive web design for eucational institute

LCTI

MI Digital worked with LCTI to create an engaging new site that is user-friendly and responsive. The new site gives the audience a look into the student experience. LCTI staff use the site to share class details, photos, videos, and career opportunities. Class enrollment is now at an all time high, with an increase by 265 students in 2014.

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AlchemyAPI

Alchemy API

MI worked to accelerate lead and demand generation efforts within AlchemyAPI's already successful inbound marketing framework using HubSpot and SugarCRM.

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Blog and resources.

Are You Using Marketing Automation To Its Full Potential?
March 3rd, 2016 - Posted by: Adam Shipley in Marketing automation

Prospects and clients often contact us to implement, manage, or improve campaigns using Pardot, HubSpot, or Marketo. Many businesses that feel that they are not getting the most out of their investment in marketing automation are only scratching the surface of the software’s capabilities. We put together a checklist to help identify areas for improvement.

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February Digital Marketing Think & Sync Recap
February 23rd, 2016 - Posted by: Adam Shipley in Culture

Each month, a few members from the MI team volunteer to present ideas on subject matters they find interesting and worth spreading. These presentations, or what we like to call a Marketing Think & Sync, are a great way for our digital agency to get together and connect over shared interests.

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MI Digital 22nd on list of Lehigh Valley Business’ 2015 Fastest Growing Companies
October 29th, 2015 in News

MI Digital Agency Inc. has been ranked 22nd on the list of Lehigh Valley Business’ 2015 Fastest Growing Companies. The award program produced by Lehigh Valley Business, Lehigh Valley’s premier business news publication, was presented by Baker Tilly and sponsored by Lehigh Valley Economic Development Corporation.

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3 Best HubSpot New Products and Features Released at Inbound15
October 9th, 2015 - Posted by: Payton Sherry in Marketing automation

“Only 8% of companies say that they have a tight alignment between Marketing and Sales.” - Brian Halligan - CEO and Founder at HubSpot The new products and features releases are in conjunction with HubSpot’s vision of consolidating the Marketing and Sales process. This vision is inspired by the 92% of companies that say that they don't have a tight alignment between Marketing and Sales. While all of the Hubspot new products and features are great inbound marketing and sales tools, there are three that come to mind as being the most effective.

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Partners and certifications.

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